The workplace training industry has seen steady growth for over a decade, and it’s easy to see why. The technology that powers the insurance claims management sector is evolving rapidly, and new technologies are entering the market every day — and similarly, accelerated transformations are occurring across a wide range of industries around the world. Keeping your workforce educated, resilient, and prepared for change requires an ongoing commitment to professional development, and the flexibility to adapt to your employees’ changing needs and goals.
Today, the insurance industry — and many other industries — faces a chronic shortage of talent that has further complicated training in the claims management field. Many experienced insurance professionals are retiring or leaving the industry due to volatile social and economic factors, creating significant gaps in knowledge. It’s no secret that the insurance industry is facing a critical training challenge; carriers and claims management organizations need to give new adjusters the educational resources and support they need to succeed and bolster all adjusters’ technical skills and their ability to adapt to new technologies and changing workflows.
With businesses scrambling to keep pace with shifting regulations and ongoing economic uncertainty, Crawford has identified a growing need to offer relevant, flexible training options. These options cover material that adjusters, carriers and industry partners need to know.
For more than 60 years, Crawford has served the insurance industry by offering educational services that help adjusters build lasting careers and raise the expertise and service standards for our industry on a global scale. Crawford has maintained its long-tenured standing as the global leader in claims management skills training through our relentless focus on innovating and improving our training programs.
“Our training programs are on the cutting edge of what’s occurring industry wide.”
– Joseph Blanco, President, Crawford & Company
It all starts with a strong educational platform
Committing resources to train employees is crucial for the long-term success of any organization. Providing professional development services not only helps improve the efficiency and effectiveness of your day-to-day operations, but it can also serve as a powerful acquisition and retention lever. Showing employees your willingness to invest in them can have a significant long-term impact on employee satisfaction.
KMC On Demand — Crawford’s comprehensive learning platform — offers a deep catalog of CE-accredited insurance training that covers topics like general claims management, global systems and state-specific certifications and continuing education.
Adjusters have access to both instructor-led in-person classes and virtual courses online so they can get the training they need on a timetable that works for them.
With KMC On Demand, employers can assign training to employees, create custom learning programs and track employee state CE compliance. Supervisors have access to reports so they can measure the performance of employees and adjust programs as needed.
If employers can’t find the course they need, Crawford will often customize one of its online courses or create an entirely new course. By providing flexible training that can be tailored to the needs of employees, Crawford helps companies ensure their teams meet professional standards.
Helping organizations navigate and comply with complex regulatory requirements
Crawford’s time- and cost-effective training programs help businesses maintain compliance while also helping adjusters spend less time on compliance training and more time helping their policyholders. Crawford’s Compliance Genie is built right into its KMC platform, giving employers the ability to automatically send reminders, receive notifications and track employee compliance status and requirements.
Employers can deliver, track and report CE credits in all states with adjuster continuing education requirements. This extends to the global market as well; using Crawford’s U.S. materials as the foundation, courses can be tailored to fit local audiences across the globe.
“Most territories or countries have their own training programs because of local requirements in data security, building codes and policy interpretations.”
– Tim Jarman, President, Crawford & Company Australia.
A new solution to help bridge the skills gap
Crawford is continuously working to provide new solutions and tools for employees and organizations to help them grow their knowledge, expand their capabilities and enhance their offerings.
For instance, years of experience have taught Crawford’s trainers that adjusters typically only retain about 30% of the training information they receive, unless they are provided an opportunity to put the acquired knowledge into immediate use. Crawford has leveraged the continued advancement of training technology to develop a unique, in-house solution to this challenge, so they can help adjusters across the industry keep their skills sharp.
This new solution, an on-demand video training platform named Crawford Vision, is in the final stages of development and expected to launch soon. A powerful educational tool, Crawford Vision will enable adjusters to refresh their knowledge right when they need to, and then immediately put that knowledge to work in the field. Adjusters will have access to short instructional videos, which will allow them to quickly brush up on past training, operate more effectively and efficiently, and spend more time serving policyholders.
Backed by deep expertise and leading-edge training technologies and methodologies, Crawford’s training programs can help organizations build a higher-skilled, more resilient workforce, made up of insurance professionals equipped to handle the industry’s biggest challenges.
Ongoing education can help improve performance in any industry, while also helping mitigate risks resulting from improper training or lack of inexperience.
Crawford firmly believes in the power of education to help the insurance industry — and any other industry facing rapid technological advancements in today’s ever-changing marketplace. Crawford aims to continue to improve its educational programs and resources to ensure they are delivering at the high standards that adjusters, carriers and partners alike have come to expect.
Download our latest white paper here for more insight into Crawford’s training philosophy.
